We care deeply about the planet and creating a business that gives back to nature. That’s why we’re thrilled to share that we’re partnering with One Tree Planted (@onetreeplanted) to plant a tree for every sale we make.

  • Seed Growing into a Tree

    Our Planet's Health

    Trees clean our air and water, create habitats for biodiversity, contribute to our health and wellbeing, and create jobs for social impact. We’re honoured to have reforestation through One Tree Planted as an integral part of our business model.

  • Woman Planting Trees

    Bushfire Recovery

    Through supporting One Tree Planted, we are doing our part in planting millions of trees across Australia to recover forests still affected by the 2019-20 Black Summer Bushfires and restore native habitat vital for wildlife. With over 123 million hectares of native forests, Australia has the seventh largest forest area in the world, making up three per cent of the Earth’s forests.

  • Plants ready to be planted

    Biodiversity & Sustainability

    By planting trees in Australia, we're creating habitat corridors for koalas in New South Wales and Victoria, enhancing biodiversity in Western Australia, and promoting sustainable and regenerative agriculture practices with landowners.

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Sustainability & Innovation

Our positive social impact is not limited to planting trees across Australia and extends further to most other areas of our business model. We aim to continue to push the boundaries on what a pet brand can achieve in relation to both innovation and sustainability.