Our Mission

Ethics

pound paws dog charity

We wanted to create a brand that not only produced beautiful items for our customers (and their pooches), but also gave value back to the lives of animals and the environment.

We have actioned this mission in three ways:

At the forefront, we have partnered with the Charity, Pound Paws. Founder Brittany Bloomer is changing the negative stigma Australia harbours towards animals in pounds by re-homing unwanted pets across the country. 

As a young Australian business ourselves, we also strive to ensure we are supporting other local business. That is why all of our packaging is made locally, in Melbourne. For us, this is a great way to give back to our community. What's more, our packaging is eco-friendly, as it is sourced from 100% recycled materials. 

Finally, we want to ensure that as a business, we take nothing from nature.

For this reason, our brand is proudly vegan. Our leather is PU (polyurethane), which is not only a great cruelty-free alternative to leather, but is also less harmful to the environment than PVC (polyvinylchloride). In addition to being vegan, sustainable materials are constantly sourced in design. These include cork in our collars and leashes and 100% recycled lining (made of recycled plastic bottles) in all of our carriers.  

Style

puppy collars & leads

Part of our mission, is simply: To address the evident gap in the market for stylish pet carriers. 

St Argo is a brand that thinks equally about fashion and functionality. 

Our products are designed to suit your wardrobe and function as a pet carrier simultaneously.

We are constantly aiming to design items that are timeless, elegant and parallel styles found in Vogue. 

To achieve this, we combine influences from fashion, art and architecture with upscale functionality to constantly evolve to suit the style of the time.

Comfort

We have strived to achieve comfort for our customers so that it is not just ease of use for our human customers, but their pooches also equally love St Argo. For this reason, our carriers are perfectly sized to enable pooches to sit, stand or lay as they choose. Our LOLA head rest enables a fluff ball to rest their chin comfortably, whilst our FRANK, with his dark and cosy interior, is perfectly suited to a shy pooch.  

For our human customer, we make sure to conduct several quality control tests of each product. We appropriate ourselves with each style to test them in our daily lives. Further, every single detail in our designs are mapped out - from our carrier's handle drop to our easy-glide zip design. And, thanks to the vegan leather's durability and strength (surpassing the durability of animal hide), our bags last a very long time - so our customers can be ensured that the comfort of the pooch is enduring, along with the quality of the item.