Collaborating with organisations that advocate for our beloved furry companions is what we are passionate about. We're thrilled to announce our latest initiative with Muddy Paws Rescue, with every sale we make supporting improving the lives of dogs everywhere. Muddy Paws Rescue successfully rescues and finds homes for over 1,000 dogs each year.

Muddy Paws Pet Rescue


The mission of Muddy Paws Rescue is to build and support a thriving community of dog-loving humans dedicated to ending unnecessary euthanasia of companion dogs. They do this through shared learning and education, direct lifesaving, and continuous innovation.


We care deeply about the planet and creating a business that gives back to nature. That’s why through partnering with One Tree Planted (@onetreeplanted) in 2023, we planted over 9,000 trees across Australia.

  • Plants ready to be planted

    Biodiversity & Sustainability

    By planting trees in Australia, we have helped create habitat corridors for koalas in NSW and VIC, enhanced biodiversity in WA, and promoted sustainable and regenerative agriculture practices with landowners.

  • Seed Growing into a Tree

    Our Planet's Health

    Trees clean our air and water, create habitats for biodiversity, contribute to our health and wellbeing, and create jobs for social impact.

  • Woman Planting Trees

    Bushfire Recovery

    Through supporting One Tree Planted, we are doing our part in planting millions of trees across Australia to recover forests affected by bushfires and restore native habitat vital for wildlife.

1 of 3

Our commitment to creating positive social change goes beyond our past partnership with One Tree Planted, and our current initiative with Muddy Paws. Our goal is to redefine the role of a pet brand by leading the way with innovation and sustainability in all aspects of our business.