Posted by Georgia Jones
on October 05, 2025
There are colours that quietly pass through the seasons, and then there are shades that take over wardrobes, interiors, IG feeds, and Pinterest boards all at once.
For 2025, that colour is butter yellow.
Soft yet striking, it sits perfectly in between pastel and neutral, with just enough warmth to feel approachable and chic.
We always look to the cultural moment when creating new colour-ways. That’s why we’re introducing our Butter Yellow Treat Pouch and Hands-Free Leash, designed for the dog parents who know that walking the dog is as much about style as it is about practicality.
Let’s take a look at why butter yellow is everywhere right now, and how Australian brands are leading the charge.
Activewear Brand, Crop Shop Boutique's newest colour, Butter Yellow is a sell out.
The Rise of Butter Yellow
Fashion runs in cycles, but colour cycles are especially fascinating. If sage was the subtle, grounding shade of 2021, and lilac became the pop of softness in 2022, then butter yellow is the natural evolution in 2025. It carries the calm of a neutral, but with a playful lift that feels optimistic.
Psychologically, yellow has always been tied to joy, creativity, and renewal. But butter yellow specifically is less bold, less neon, and more wearable. It’s yellow softened with cream—something you can pair with denim, greys, charcoals, browns, and whites with ease. It’s an unassuming way of injecting colour into your everyday look without being overwhelming.
Activewear Brand, STAX, has jumped on the 'butter' trend, release athleisure wear in the soft neutral.
Australian Fashion’s Relationship with Yellow
Australia has always had a unique eye for colour. Maybe it’s the light, maybe it’s the lifestyle, but local brands are known for translating bold colours into relaxed silhouettes and coastal chic aesthetics. In recent years, we’ve seen a handful of labels flirt with yellow, paving the way for butter yellow to take over in 2025.
Aje has consistently experimented with yellow across its collections, using it in sculptural dresses and layered linen looks. Their muted ochre and pale yellow gowns have become signatures at spring launches.
Zimmermann is no stranger to working with softer yellows. Their Resort collections often play with sun-bleached pastels, and butter yellow is the natural progression from their sun-kissed creams.
St. Agni, the Byron-born label known for minimalism, has leaned into warmer palettes with their footwear and knits. Imagine their pared-back tailoring paired with a butter yellow accent—clean, elegant, and current.
Bec + Bridge have injected fresh yellows into their party dresses, proving it’s not just a daytime shade but one that works for night, too.
What’s different now is that yellow isn’t being used as a seasonal accent. It’s being positioned as a foundational colour for 2025 wardrobes. Think buttery knits, handbags, leather sandals, silk slips, and tailored suits—all hinting at a softer, sunnier neutral.
Why Butter Yellow Works for Dog Accessories
When choosing butter yellow for our newest drop, it wasn’t about following trends blindly. It was about tapping into a cultural colour moment and making it wearable for daily walks.
The Butter Yellow Treat Pouch and Hands-Free Leash offer exactly that balance:
The Treat Pouch: Designed to sit seamlessly with your outfit, the pouch doubles as a street-style approved mini bag. The butter yellow tone gives it just enough edge to be noticed without being loud.
The Hands-Free Leash: For the girl on the go, a leash that slips comfortably around your body while keeping both hands free. In butter yellow, it transforms into a subtle statement piece—practicality, but elevated.
Butter yellow works for dog accessories in the same way it works for handbags or sneakers: it’s an instant outfit refresher. Whether you’re in an all-black fit or head-to-toe linen, a hit of this shade adds lightness and personality.
How to Wear Butter Yellow in 2025
One of the reasons butter yellow has resonated so widely is because it’s actually wearable. Here are a few ways fashion insiders are styling it this year:
Monochrome tones: Pairing butter yellow with cream, oat, and ecru creates a soft, tonal look that feels expensive and modern.
Contrast accents: Wearing butter yellow accessories with cocoa or charcoal adds a punch of brightness while keeping the palette balanced.
Everyday denim: A butter yellow bag or leash looks effortless against vintage blue jeans, a white tee, and sneakers.
Layered textures: Think buttery leather with chunky knits or silk slips—mixing texture adds depth to the pastel tone.
For dog mums, this means your Butter Yellow Treat Pouch and Hands-Free Leash aren’t just accessories for the dog park. They’re pieces you’ll want to style into your outfit, whether you’re heading to a café, walking to Pilates, or running errands.
Jacquemus' Spring Summer 2025 bag in butter yellow.
Buttery Dog Walks: Fashion x Function
Pet accessories can now be as considered as the rest of your wardrobe. Well, that's our goal, anyway.
Your dog's leash and treat pouch pouch deserve the same thought. Now dog mum's have the perfect buttery dog walk accessories for the new season.