Posted by Georgia Jones
on July 12, 2025
Move Over Black - Brown Is the New Classic
As the air turns crisp and the leaves start to fall, fashion returns to its roots-earthy tones, textured layers, and warm neutrals. But this season, it's all about brown.
From deep cocoa to soft mocha, rich brown hues are the new staple for your (and your dog’s) cold-weather wardrobe. And at ST ARGO, we’re embracing it with accessories that feel elevated, grounded, and effortlessly chic.
Why Brown Works
Brown tones are the definition of understated luxury. They’re versatile, genderless, and timeless. Whether you're layering up for a coffee run or a slow stroll through the park, brown makes every walk look considered, not overdone.
Our take? Go tonal. Think: dark brown collar, matching lead, and a wooly neutral knit (on you or your pup). Pair with gold or brass hardware for an added layer of sophistication.
Style Inspiration: Cold Weather Staples
The Mocha Monochrome:
Pair our Cocoa Hands-Free Lead with a Mister Woof dog jumper in a similar hue. Match your dog’s collar to your boots, bonus points for a full tonal fit.
Layered Luxe:
Add texture with a boucle harness layered under a STAX Espresso Walk Wear set for yourself. Earth tones love each other, and this pairing makes dog walks feel like a full fashion moment.
Treat Pouch in Cocoa:
For hands-free ease (and that effortlessly cool crossbody vibe), go for a coordinating Cocoa Treat Pouch, it pulls the whole look together without trying too hard.
The Brown Edit: Made for Winter Walks
✔️ Rich Neutrals that elevate any look
✔️ Water-Resistant, Easy-Wipe Materials for winter weather
✔️ Silver Hardware Accents for a touch of cool polish
✔️ Timeless Tones to carry you through the seasons
Final Thoughts
Brown is more than a colour trend - it’s a mood. Confident. Minimal. Effortless. This season, it’s the quiet luxury tone that’s doing all the heavy lifting. What's your walk aesthetic?